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The corporate communications scorecard : a framework for managing and evaluating communication strategies

Zerfaß, Ansgar - In: Public relations metrics : research and evaluation, (pp. 139-153). 2008

Persistent link: https://www.econbiz.de/10003753838

E-content in Europe : dimensions of an emerging field

Buchholz, Andrea; Zerfaß, Ansgar - In: E-Content : technologies and perspectives for the …, (pp. 3-27). 2005

Persistent link: https://www.econbiz.de/10002776987

The usability factor : improving the quality of e-content

Zerfaß, Ansgar; Hartmann, Bernd - In: E-Content : technologies and perspectives for the …, (pp. 165-182). 2005

Persistent link: https://www.econbiz.de/10002777055

Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]

Zerfaß, Ansgar (ed.); Bentele, Günter (honouree) - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10003678218

The management game of communication

Brønn, Peggy Simcic - 2016

We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end it must somehow...

Persistent link: https://www.econbiz.de/10012050360

The Management Game of Communication

Brønn, Peggy Simcic (ed.); Romenti, Stefania (ed.); … - In: The management game of communication, (pp. iii). 2016

Persistent link: https://www.econbiz.de/10015364424

Business models for communication departments : a comprehensive approach to analyzing, explaining and innovating communication management in organizations

Zerfaß, Ansgar; Link, Jeanne - In: Journal of communication management 28 (2024) 3, pp. 384-403

Persistent link: https://www.econbiz.de/10015272733

Social media governance : regulatory frameworks for successful online communications

Linke, Anne; Zerfaß, Ansgar - In: Journal of communication management : an international … 17 (2013) 3, pp. 270-286

Persistent link: https://www.econbiz.de/10009788620

The role and status of communication practice in the USA and Europe

Swerling, Jerry; Thorson, Kjerstin; Zerfaß, Ansgar - In: Journal of communication management : an international … 18 (2014) 1, pp. 2-15

Persistent link: https://www.econbiz.de/10010254405

Corporate communications from the CEO’s perspective : how top executives conceptualize and value strategic communication

Zerfaß, Ansgar; Sherzada, Muschda - In: Corporate communications : an international journal 20 (2015) 3, pp. 291-309

Persistent link: https://www.econbiz.de/10011401366

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