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Developing new marketing strategy theory : addressing the limitations of a singular focus on firm financial performance

Bharadwaj, Sundar - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 98-102

Persistent link: https://www.econbiz.de/10011429345

On pluralistic scholarship : a comment on the research of P. Rajan Varadarjan

Bharadwaj, Sundar - In: Journal of strategic marketing 18 (2010) 2, pp. 103-111

Persistent link: https://www.econbiz.de/10003978347

Strategic ERP Extension and Use

Abdinnour-Helm, Sue (contributor); … - 2005

Strategic ERP Extension and Use provides practitioners and researchers with a window into the cutting edge strategic extension and the use of modern ERP systems, focusing on current use of ERP system implementation as well as outlooks for future developments for operations and strategic...

Persistent link: https://www.econbiz.de/10014477965

Essays on Deceptive Marketing Strategies

Tipton, Martha Myslinski - 2009

AbstractEssays on Deceptive Marketing StrategiesBy Martha Myslinski TiptonThis set of studies focuses on the antecedents and consequences ofdeceptivemarketing. The first essay explores how marketing actions candestroy value byexamining the stock market reaction to the exposure of...

Persistent link: https://www.econbiz.de/10009480850

A meta-analysis of the determinants of organic sales growth

Bahadir, S. Cem; Bharadwaj, Sundar; Parzen, Michael - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 263-275

Persistent link: https://www.econbiz.de/10003906390

Social capital of young technology firms and their IPO values : the complementary role of relevant absorptive capacity

Xiong, Guiyang; Bharadwaj, Sundar - In: Journal of marketing 75 (2011) 6, pp. 87-104

Persistent link: https://www.econbiz.de/10009384659

Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great

Xiong, Guiyang; Bharadwaj, Sundar - In: Journal of marketing research : JMR 50 (2013) 6, pp. 706-724

Persistent link: https://www.econbiz.de/10010233182

Marketing theory and applications ; 2012=Vol. 23

Bharadwaj, Sundar (contributor) - 2013

Persistent link: https://www.econbiz.de/10009790796

Prerelease buzz evolution patterns and new product performance

Xiong, Guiyang; Bharadwaj, Sundar - In: Marketing science 33 (2014) 3, pp. 401-421

Persistent link: https://www.econbiz.de/10010370706

Walking a tightrope : the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance

Sleep, Stefan; Bharadwaj, Sundar; Lam, Son K. - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 472-489

Persistent link: https://www.econbiz.de/10011306303