Purpose – The purpose of this paper is to provide a framework to better understand the emerging aging consumer markets. It identifies new principles to better serve the ranks of the 50+ consumer market as those segments grow in number and economic influence. Design/methodology/approach – The...

Purpose – The purpose of this paper is to ask what companies should do when sustainable growth rates far exceed revenue growth rates. Design/methodology/approach – Provides an overview of US corporate profitability. Findings – Finds that today, for the first time since 1969, corporate...