Purpose: Innovation is an essential process for growth and well-being of organisations and society in general but is difficult to manage successfully. Through a better understanding of the innovation mindsets as established strategists use them in practice, this paper aims to improve firms’...

Purpose – This paper aims to address the limited development of techniques to analyze firms' internal sources of competitive performance. It seeks to enhance the contribution of the widely diffused value‐rarity‐imitability‐organisation (VRIO) model to practical strategy making....

Purpose – The purpose of this research is to improve the success rate and quality of outcome when strategy tools are used in practical situations. Design/methodology/approach – Draws on post‐experience teaching and uses conceptual reasoning to propose a typology of tool applications....

Purpose – The paper complements other published material on strategy tools by presenting a picture of how practicing managers use tools and concepts in strategy activity. Design/methodology/approach – The paper draws on interviews with a diverse set of managers. The interviews explored how...