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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Coca-Cola : market launch of a new "green" packaging system
Habann, Frank
;
Hüttemann, Hans
;
Köhler, Richard
- In:
Understanding marketing : a European casebook
,
(pp. 91-100)
.
2000
Persistent link: https://www.econbiz.de/10001638867
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2
Success factors in brand extension in the newspaper industry : an empirical analysis
Habann, Frank
;
Nienstedt, Heinz-Werner
;
Reinelt, Julia
- In:
Media brands and branding
,
(pp. 29-51)
.
2008
Persistent link: https://www.econbiz.de/10003744921
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3
Investigation the segment specific preferences for hedonic and utilitarian online-shop characteristics : the case of German online wine shops
Habann, Frank
;
Zerres, Christopher
;
Zaworski, Lukas
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011918362
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