Czuchry, Andrew J.; Yasin, Mahmoud M.; Sallmann, Florian - In: Marketing Intelligence & Planning 22 (2004) 7, pp. 716-731
This article reports a practical application of intelligence gathering and strategic planning online. Firms in the reinsurance industry (defined in the text) face changed market realities and new challenges. As they attempt to chart new strategies and apply innovative business models in response...