This study investigated the runner's satisfaction with the First Knoxville Marathon, held in Knoxville, Tennessee. A total of 963 questionnaires were obtained and confirmed as data for analysis. The four-page survey instrument attempted to extract runners' satisfaction with race attributes and...

There is a growing consumer preference for regional or "terroir" based products (Guy 2011). The designation of American Viticultural Area (AVA) status has the potential to increase the development of consumer identification with regional wine products. The presence of a distinguishing terroir is...

There is a growing consumer preference for regional or "terroir" based products (Guy 2011). The designation of American Viticultural Area (AVA) status has the potential to increase the development of consumer identification with regional wine products. The presence of a distinguishing terroir is...

This study examined the impact of corporate social responsibility (CSR) on employee organizational commitment (EOC) within the gaming industry. It was predicted that a company's CSR would strengthen the relationship of EOC and thus improve employee loyalty to the organization. Gender, tenure,...