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Innovation in business networks
LaPlaca, Peter J. - In: Industrial marketing management : the international … 43 (2014) 3, pp. 359-360
Persistent link: https://www.econbiz.de/10010371789
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Editorial: To compete or not to compete? : that is the question!
LaPlaca, Peter J. - In: Industrial marketing management : the international … 43 (2014) 2, pp. 177-179
Persistent link: https://www.econbiz.de/10010364546
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Commentary on "The essence of business marketing..." by Lichtenthal, Mummalaneni, and Wilson : the JBBM comes of age
LaPlaca, Peter J. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10003814683
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The new role of the marketing professional : 1977 business proceedings
LaPlaca, Peter J. (contributor) - 1977
Persistent link: https://www.econbiz.de/10001412443
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Industrial marketing management : cases and readings
LaPlaca, Peter J. (contributor) - 1984 - 1st ed
Persistent link: https://www.econbiz.de/10000331662
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Development of B2B marketing theory
Hadjikhani, Amjad; LaPlaca, Peter J. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
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A note on knowledge development in marketing
Hajikhani, Amjad; LaPlaca, Peter J. - In: Business-to-business marketing management : strategies, …, (pp. 11-39). 2012
Persistent link: https://www.econbiz.de/10009532811
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Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing"
Mummalaneni, Venkatapparao; Lichtenthal, J. David; … - In: Journal of business-to-business marketing 15 (2008) 2, pp. 234-245
Persistent link: https://www.econbiz.de/10003814713
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.; Brown, James R. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 31-39
Persistent link: https://www.econbiz.de/10003851187