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How important are items on a student evaluation? : a study of item salience

Hills, Stacey Barlow; Naegle, Natali; Bartkus, Kenneth R. - In: Journal of education for business 84 (2008/09) 5, pp. 297-303

Persistent link: https://www.econbiz.de/10003851824

Market-driven versus market-driving behaviours : preliminary evidence for developing competitive advantage in high-technology markets

Hills, Stacey Barlow; Bartkus, Kenneth R. - In: International journal of technology marketing : IJTMkt 2 (2007) 2, pp. 140-156

Persistent link: https://www.econbiz.de/10003725175

Covariance structure modeling and measurement issues : a note on "Interrelations among a channel entity's power sources"

Howell, Roy D. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 119-126

Persistent link: https://www.econbiz.de/10001020967

Conceptual clarity in measurement : constructs, composites, and causes ; a commentary on Lee, Cadogan and Chamberlain

Howell, Roy D. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 18-23

Persistent link: https://www.econbiz.de/10010118856

Conceptual clarity in measurement : constructs, composites, and causes ; a commentary on Lee, Cadogan and Chamberlain

Howell, Roy D. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 18-23

Persistent link: https://www.econbiz.de/10009740035

Clarifications on the design of customer comment cards : question type, question wording, and writing space

Bartkus, Kenneth R.; Mills, Robert; Olsen, David - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 216-228

Persistent link: https://www.econbiz.de/10010526362

Avoiding measurement dogma: a response to Rossiter

Rigdon, Edward E.; Preacher, Kristopher J.; Lee, Nick; … - In: European Journal of Marketing 45 (2011) 11/12, pp. 1589-1600

Purpose – This paper aims to respond to John Rossiter's call for a “Marketing measurement revolution” in the current issue of EJM , as well as providing broader comment on Rossiter's C‐OAR‐SE framework, and measurement practice in marketing in general. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014722778

Marketing theory : philosophy of science, controversies in marketing

Howell, Roy D. (contributor); Boal, Kimberly B. (contributor) - 2011

Persistent link: https://www.econbiz.de/10008968968

Self-esteem, role stress, and job satisfaction among marketing managers

Howell, Roy D. - In: Journal of business research : JBR 15 (1987) 1, pp. 71-82

Persistent link: https://www.econbiz.de/10001029672

On the meaning and measurement of religiosity in consumer research

Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56

Persistent link: https://www.econbiz.de/10001045547