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Purpose – The paper aims to explore the relationship between customer satisfaction and branch profitability within the UK retail‐banking sector. Design/methodology/approach – A survey is conducted within one UK bank, providing access to national customer survey data, and access to branch...
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"'Research Methods in Accounting' provides students and researchers with a thorough understanding of the research process. This book has been updated to include new topics, trends, research and references in accounting"--
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