This paper presents the results of a survey done among organisations participating in MSC Flagship networks in Malaysia's Multimedia Super Corridor (MSC) project - a cluster-oriented initiative by the government of Malaysia aimed at jumpstarting its transition to a knowledge-based economy. The...

Purpose – This paper seeks to report the findings of a survey aimed at understanding the marketing programmes (MP) for industrial products in different phases of the product life cycle (PLC). Design/methodology/approach – The study is an exploratory one, conducted in a sample of 63 Indian...

Purpose – The purpose of this paper is to investigate empirically the critical factors for the diffusion of web technologies in supply chain management (SCM) functions, based on the technology‐organizational‐environment model, and to identify the benefits resulting from diffusion....

Purpose: This paper aims to look into the role of transformational leadership and transactional leadership as predictors of employee creativity and organisational innovation. Employee creativity is examined as a potential mediator in the leadership...