How does volitional photo taking affect unaided memory for visual and auditory aspects of experiences? Across one field and three lab studies, we found that, even without revisiting any photos, participants who could freely take photographs during an experience recognized more of what they saw...

Experiences are vital to the lives and well-being of people; hence, understanding the factors that amplify or dampen enjoyment of experiences is important. One such factor is photo-taking, which has gone unexamined by prior research even as it has become ubiquitous. We identify engagement as a...

The impact of technology on mindfulness is theoretically and practically important. We propose that photo-taking can naturally promote mindful attention to visual aspects of experiences. Such mindful photo-taking can increase enjoyment of and memory for experiences, generate positive mood, and...

Mental simulation is an important tool for managers who want consumers to imagine what life would be like if they engage in a new behavior. However, academic research found inconsistent effects of mental simulation on behavior. To understand this inconsistency, we conduct a meta-analysis and...

Recent consumer research suggests that lowering search costs for quality information reduces consumer price sensitivity by creating greater perceived differentiation among brands (e.g., Kaul and Wittink 1995; Lynch and Ariely 2000). We argue that lowering quality search costs by smart agents can...