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Leveraging technology to manage the customer experience

Labroo, Aparna A. - In: Kellogg on marketing : the marketing faculty of the …, (pp. 351-366). 2023

Persistent link: https://www.econbiz.de/10014283187

Does Pulling Together Lead to Falling Apart? The Self-Regulatory Consequences of Cooperative and Competitive Mindsets

Lamberton, Cait Poynor - 2014

The present paper explores the effects of cooperative as opposed to competitive mindsets on self-control. Four experiments provide convergent evidence that self-sufficiency determines the self-regulatory effect of these task structures. As either chronic or primed self-sufficiency rises,...

Persistent link: https://www.econbiz.de/10013051102

The attribute carryover effect : what the "Runner-Up" option tells us about consumer choice processes

Boland, Wendy Attaya; Brucks, Merrie; Nielsen, Jesper H. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 872-885

Persistent link: https://www.econbiz.de/10009501085

What the blind eye sees : incidental change detection as a source of perceptual fluency

Shapiro, Stewart A.; Nielsen, Jesper H. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1202-1218

Persistent link: https://www.econbiz.de/10009740319

How childhood advertising exposure can create biased product evaluations that persist into adulthood

Connell, Paul M.; Brucks, Merrie; Nielsen, Jesper H. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 119-134

Persistent link: https://www.econbiz.de/10010380998

Emotionality and semantic onsets : exploring orienting attention responses in advertising

Nielsen, Jesper H.; Shapiro, Stewart A.; Mason, Charlotte H. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1138-1150

Persistent link: https://www.econbiz.de/10008796505

Does pulling together lead to falling apart? : the self-regulatory consequences of cooperative orientations for the self-reliant

Schultz, Ainslie E.; Lamberton, Cait; Nielsen, Jesper H. - In: Journal of business research : JBR 81 (2017), pp. 70-79

Persistent link: https://www.econbiz.de/10011771597

Easier is not always better : the moderating role of processing type on preference fluency

Nielsen, Jesper H.; Escalas, Jennifer Edson - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 295-305

Persistent link: https://www.econbiz.de/10008658296

Revisiting surprise appeals : how surprise labeling curtails consumption

Schumacher, Anika; Goukens, Caroline; Geyskens, Kelly; … - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 238-259

Persistent link: https://www.econbiz.de/10015358378

The Dirty Underbelly of Prosocial Behavior : Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences

Labroo, Aparna A.; Goldsmith, Kelly - In: Journal of Consumer Psychology 31 (2021) 3, pp. 417-428

Persistent link: https://www.econbiz.de/10012632895