The study analyzes the fundamentals of effective Media Relations. The emphasis is on the specifics of the Czech environment. The study attempts to analyze the perspective of journalists and the corresponding perspective of organizations. Based on these assumptions, concrete guidelines for...

We analyze how market-level characteristics affect the marketing-sales relationship within a departmentalized firm. We consider a firm where the sales department sets the price while the marketing department decides about investments into brand-building. We show that if the sales department's...