Audience Response Systems (ARS) are a technologies that show promise in helping large groups or classrooms be more effective. We explore the phenomenon of large-group process interactivity in interpersonal computer-mediated communication in the specific case of large classrooms. We develop a...

Project groups are becoming a mainstay in today's work environment. This trend, coupled with globalization, has virtualized many teams, and has made communication among group members vital to project success. This study evaluates the impact of varying group size and social presence on...

Privacy concerns can greatly hinder consumers’ intentions to interact with a website. The success of a website therefore depends on its ability to improve consumers’ perceptions of privacy assurance. Seals and assurance statements are mechanisms often used to increase this assurance; however,...

Historically, inaccurate credibility assessments have resulted in tremendous costs to businesses and to society. Recent research offers unobtrusive credibility assessment aids as a solution; however, the accuracy of these decision aids is inadequate, and users often resist accepting the aids’...

Trust is just as essential to online business as it is to offline transactions but can be more difficult to achieve - especially for newer websites with unknown web vendors. Research on web-based trust development explains that web vendor trust can be created by both cognitive and affective...

Trust is just as essential to online business as it is to offline transactions but can be more difficult to achieve — especially for newer Web sites associated with unknown Web vendors. Research explains that Web vendor trust can be created by cognitive and affective influences. But under what...

Electronic customer relationship management (eCRM) has become the latest paradigm in the world of customer relationship management. Recent business surveys suggest that up to 50 per cent of such implementations do not yield measurable returns on investment. A secondary analysis of 13 case...

Marketing concepts and definitions have remained relatively unchanged until recently. Electronic customer relationship management (eCRM) has forced marketing managers to reevaluate how, when and to what extent they interact with their customers. This paper is focused on the role of specific...