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Major systems marketing in Europe

Backhaus, Klaus - 1987

Persistent link: https://www.econbiz.de/10004556179

Major systems marketing in Europe

Backhaus, Klaus - 1987

Persistent link: https://www.econbiz.de/10000816200

Hurdle race marketing : the enlightenment - the disillusionment - the breakthrough

Backhaus, Klaus - 2013

Persistent link: https://www.econbiz.de/10009759497

Every future needs a past : a personal view of the history of JBBM

Backhaus, Klaus - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 37-46

Persistent link: https://www.econbiz.de/10011304043

Management der Internationalisierung : Michael Kutschker zum 65. Geburtstag

Schmid, Stefan (contributor); Backhaus, Klaus (contributor) - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004940652

Strategies for selling to the computerized buyer

Backhaus, Klaus; Mathews, H. Lee; Wilson, David T. - 1977

Persistent link: https://www.econbiz.de/10004774961

Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen

Backhaus, Klaus (contributor) - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004831878

Industrial marketing : a German American perspective ; with 29 tables

Backhaus, Klaus (contributor); Albers, Sönke (contributor) - 1986

Persistent link: https://www.econbiz.de/10004661022

International marketing

Backhaus, Klaus; Büschken, Joachim; Voeth, Markus - 2005

Persistent link: https://www.econbiz.de/10004663595

Strategy dynamics in industrial marketing: a business types perspective

Backhaus, Klaus; Muehlfeld, Katrin - In: Management Decision 43 (2005) 1, pp. 38-55

Purpose – Industrial marketing covers a broad range of heterogeneous products and services. In response to this heterogeneity, researchers have developed a variety of systematisations of transactions on industrial markets. These systematisations have provided insights for the identification of...

Persistent link: https://www.econbiz.de/10014932537