Organizations find it increasingly difficult to stay competitive in today’s global economy. Leaders in the workplace are using benchmarking, competency, competency models, and competency studies to help make human resource decisions, such as hiring, training, and promotions. In training and...

Purpose: The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has yet to be linked to employees’ social media activity. This paper aims to take a methods-based approach to...

Purpose – The purpose of this paper is to explore how the shopping mall environment influences the shopping experience and approach behaviour of female fashion shoppers. Design/methodology/approach – Female shoppers were first clustered along the fashion orientation of the stores they...

Purpose – The purpose of this paper is to explore how the shopping mall environment impacts on hedonic and utilitarian shopping experiences, and approach behaviour of fashion leaders and followers. Design/methodology/approach – Fashion shoppers' response and behaviour has been modelled in an...