Reference price research suggest that consumers memorize and recall price information when selecting brands for frequently purchased products. In this study, we show that previous price-knowledge surveys provided imperfect estimates of reference price. Further, we propose to use a combination of...

Purpose: From experiences recollections, this study aims to explore the place of emotions in the souvenir’s step of the family consumption process of luxury hotels stays. Design/methodology/approach: To explore the emotional dimension, this exploratory research is based on a triple...

Purpose – This paper seeks to examine how young consumers attribute and select product prices according to their presentation (i.e. format and ending). Design/methodology/approach – A questionnaire, administered to a sample of children between six and 12 years of age, reveals that children's...

Purpose – The purpose of this paper is to investigate how young children define prices and expensiveness. Design/methodology/approach – Individual interviews were conducted. The sample was composed of 29 French children aged between five and 13 years old. Findings – The findings show that...

Purpose – Research on consumer socialisation emphasises the role played by different agents as well as the influence of the context in which socialisation takes place. As part of the fight against obesity, this study on the nutritional learning of children seeks to focus specifically on social...

Purpose – This research aims to evaluate young consumers’ knowledge of everyday product prices. Despite a large body of research on the child as consumer, few studies examine price. Design/methodology/approach – The study employs a quantitative methodology and administered questionnaires...

Purpose – This paper aims to explore the role played by food brands within children’s peer groups when they have a meal together. Design/methodology/approach – Sixty-four elementary-aged children participated in one of ten organized snack times (five with unbranded products, five with...

Purpose The purpose of this paper is to identify the representations, figures and processes of shopping/commerce in books published in France that are aimed at three to seven-year-olds. Design/methodology/approach A semiotic analysis of nearly 50 books published over the past 60 years. Findings...