Li, Furong; Lv, Fei - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 11, pp. 2785-2812
Purpose To motivate the supplier to exert more corporate social responsibility (CSR) effort, the manufacturer offers it either a revenue sharing contract or a cost sharing contract. We study the contract choice of the manufacturer. Design/methodology/approach We develop game theoretic models to...