The standard economic model of decision making assumes a decision maker makes her choices to maximize her utility or happiness. Her current emotional state is not explicitly considered. Yet there is a large psychological literature that shows that current emotional state, in particular positive...

The standard economic model of decision making assumes a decision maker makes her choices to maximize her utility or happiness. Her current emotional state is not explicitly considered. Yet there is a large psychological literature that shows that current emotional state, in particular positive...

This article extends the discussion of congruity or the preference by consumers for alternatives similar to themselves 1) by examining the effect in a retail context and, 2) by considering the moderating role of self-monitoring, or the tendency to regulate one's mood in line with the social...

This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience, whose goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1) how the exponential accumulation of knowledge in...

Credit cards are one of the most common forms of credit offered to consumers and one in which information is highly standardized through mandated disclosures. Three experiments examine the effects of affect inductions (mild positive or anxious affect) on the use of credit card disclosure...

Results from two studies show that positive affect reduces the negative consequences of choice overload on the consumer choice experience and on satisfaction with the chosen option. In study 1, these effects were observed in an on-line consumer choice setting. Study 2 was conducted in the...