Küster, Inés; Manzano, Joaquín Aldás; Royo, Marcelo; … - Instituto Valenciano de Investigaciones Económicas (IVIE) - 2001
This study examines the portrayal of men and women in a sample of Spanish television commercials, attempting to extend past investigations developed in other countries (i.e. USA, United Kingdom and Canada). Traditionally, television commercials have served to reinforce conventional sex role...