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William H Whyte's concept of organization man is now used in bowdlerised form, shorn of its polemical core. It was an appeal against the situation of people in the big organiations taking shape after World War Two, belonging to the organization rather than simply working for it, earning rewards...
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This paper is an empirical response to two of Quattrone’s claims: first, that research in accounting is fragmented; and then that this follows from the blocking of communication by intra‐ and inter‐disciplinary boundaries. Although we agree with much of Quattrone’s argument, and in...
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Purpose – The purpose of this article is to determine the mix of qualitative and quantitative research published in major marketing journals. Design/methodology/approach – This study involved a content analysis of 1,195 articles published between 1993 and 2002 in three prominent marketing...
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Marketing education that develops in students an understanding of core theory and practical principles, but does not encourage students to see connections between the courses that they study, may not sufficiently meet current organisational needs. The present organisational trend in Australia...
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