Similar Search Results - EconBiz

Towards a Dynamic Communication Model: A Useful Tool in Relationship Communication

Finne, Åke; Grönroos, Christian - Hanken Svenska Handelshögskolan - 2006

In order to bring insight into the emerging concept of relationship communication, concepts from two research traditions will be combined in this paper. Based on those concepts a new model, the dynamic relationship communication model, will be presented. Instead of a company perspective focusing...

Persistent link: https://www.econbiz.de/10005802194

Relationship marketing : interaction, dialogue and value

Grönroos, Christian - 1997

Persistent link: https://www.econbiz.de/10004715447

Service management and marketing : customer management in service competition

Grönroos, Christian - 2007 - 3. ed.

Persistent link: https://www.econbiz.de/10004877761

The rebirth of modern marketing : six propositions about relationship marketing

Grönroos, Christian - 1995

Persistent link: https://www.econbiz.de/10004404115

Service management and marketing : a customer relationship management approach

Grönroos, Christian - 2. ed.

Persistent link: https://www.econbiz.de/10004594745

Service management and marketing : a customer relationship management approach

Grönroos, Christian - 2000 - 2. ed

Persistent link: https://www.econbiz.de/10001468264

Strategic management and marketing in the service sector

Grönroos, Christian - 1984

Persistent link: https://www.econbiz.de/10000684263

From marketing mix to relationship marketing : toward a paradigm shift in marketing

Grönroos, Christian - 1993

Persistent link: https://www.econbiz.de/10000873956

Service marketing theory : back to basics

Grönroos, Christian - 1998

Persistent link: https://www.econbiz.de/10000987032

Relationship marketing : the Nordic school perspective

Grönroos, Christian - In: Handbook of relationship marketing, (pp. 95-117). 2000

Persistent link: https://www.econbiz.de/10001559307

A service of the