This paper considers methods of estimation of choice probability using Maximum Difference (MaxDiff) technique, also known as Best-Worst Scaling (BWS). The paper shows that on the aggregate level the choice probabilities can be obtained using analytical closed-form solution and other approaches...

The Bradley-Terry model (BT) is commonly used for evaluation of choice preferences by paired comparison data in various areas of applied psychology, advertising, and marketing research. The estimation of BT parameters of preference is usually achieved in an iterative procedure based on the...

Lazarsfeld's Latent Structure Analysis (LSA) is applied to problems in marketing involving the choice of products with maximum customer coverage. The LSA is combined with Total Unduplicated Reach and Frequency (TURF) technique, and also with a tool from cooperative game theory, the Shapley Value...

Although the causes for project success and failure have been the subject of many studies, no conclusive evidence or common agreement has been achieved so far. One criticism involves the universalistic approach used often in project management studies, according to which all projects are assumed...

There exists a seemingly evident but not explicitly noted property of a polynomial function: a mean value of its roots equals the mean value of the locations of its critical points – those could be the extrema and inflexion points. This note states a theorem on it, and describes some...