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Analysis of customer portfolio and relationship management models: bridging managerial dimensions

Sanchez, Romulo - In: Journal of Business & Industrial Marketing 20 (2005) 6, pp. 307-316

Purpose – The customer portfolio and relationship management have been of contemporary interest to the academics and practitioners. This paper aims to systematically analyze the review and critique of this important area and broadly to discuss the customer portfolio theories and their...

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Indian agriculture : an analysis of backward and forward linkages

Rajagopal - 1990 - 1. publ.

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Rajagopal - 1992

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Rajagopal - 1996

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Understanding rural marketing

Rajagopal - 1991

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Micro-level planning for agricultural marketing

Rajagopal - 1988

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State and agriculture trade

Rajagopal - 1989

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Planning agricultural marketing in India

Rajagopal - 1987

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Marketing in peasant economy : history and trends

Rajagopal - 1988 - 1. ed

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Rural marketing : development, policy, planning, & practice

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