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STRATEGIC MARKETING THINKING: A GAME PERSPECTIVE

Kerin, Roger A.; Harvey, Michael G. - In: Journal of Business & Industrial Marketing 2 (1987) 2, pp. 47-54

The term “strategic thinking” is a relatively recent addition to the lexicon of marketing concepts. Its popularity arises from increasing discontent with highly formalized marketing planning approaches that replace creativity with paperwork and Jock executives into a dangerously predictable...

Persistent link: https://www.econbiz.de/10014843411

Transnational corporations and the deforestation of tropical forests

Harvey, Michael G. - In: Business & the contemporary world 6 (1994) 3, pp. 168-183

Persistent link: https://www.econbiz.de/10001199528

The executive family : an overlooked variable in international assignments

Harvey, Michael G. - In: The Columbia journal of world business : publ. … 20 (1985) 1, pp. 84-91

Persistent link: https://www.econbiz.de/10002837477

The multinational corporationʹs expatriate problem : an application of Murphyʹs Law

Harvey, Michael G. - In: Business horizons 26 (1983) 1, pp. 71-78

Persistent link: https://www.econbiz.de/10002837492

Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2013 - 11. ed.

Persistent link: https://www.econbiz.de/10009496792

Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2011 - 10. ed.

Persistent link: https://www.econbiz.de/10004952428

Strategic marketing problems : cases and comments

Kerin, Roger A. (contributor); … - 2010 - 12. ed., internat. ed.

Persistent link: https://www.econbiz.de/10008728264

Strategic marketing problems : cases and comments

Kerin, Roger A. (contributor); … - 2007 - 11. ed.

Persistent link: https://www.econbiz.de/10004872099

Marketing : the core

Kerin, Roger A.; Hartley, Steven W.; Rudelius, William - 2011 - 4. ed.

Persistent link: https://www.econbiz.de/10008750619

Kerin, Roger A. (contributor) - 2003 - 7. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004765141

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