Luceri, Beatrice; Laurini, Fabrizio; Latusi, Sabrina - In: International Journal of Retail & Distribution Management 48 (2020) 8, pp. 901-916
Purpose: The study develops a decision support system for the spatial distribution of store flyers, identifying a number of factors related to the demand and the competition influencing the complexities of their allocation to the target population. Design/methodology/approach: The model was...