In the environment in which a bank functions there are many risk sources that determine the reduction of the profitability. These risk sources must be attentively identified, measured and taken into consideration for the elaboration of a bank’s general strategy of monitoring and disproof of...

Marketing data base is a very useful instrument through whitch you can use the marketing information from the internal system of the firm and any other information from the outside environment in order to reach the marketing objectives and functions. The development of a modern marketing...

One of the main challenges which is addressed to the Romanian economy is that if the integration in the European Union represents a moment of discontinuity. It is to mention that the custom duties were abolition between Romania and the European Union (January 1st, 2004) made the Romanian...

All organizations must settle a price for the services they offer. The price for services is an important element of the marketing mix, being an important income source for the organization. The settlement of a correct price, both for the market and the competition, is a significant element for...

The creation of new products and services is acknowledged as being a necessity for the development of a company. Furthermore, due to the changes occurred in the banking field, the introduction of new services became for institutions a condition to remain competitive. The banking institutions...

AG represents only one, it’s true that it is very fashionable today, of the new instruments which began to be used lately in the macroeconomic modelling. Here, it may also be mentioned the classification systems, the genetic programming, the models based on agents, the evolutionist games etc....

Accounting concept induces usually the idea of transactions expressible in terms of money in a system of interlocking statements in each of which total incomings are equal to total outgoings. It is known that, in a close system, the entries are not unrelated but are connected by a number of...

The articol presents a category of consumption models which shows the manner how the expenses of consume in an economy are related to the available income achieved by this economy and the interest rate from the financial market. Since the income as well as the expenses of consume are realized in...

The application of marketing in the health services presents certain particularities determined by market characteristics, of the organizations, products, staff and consumers. The consumers of health services are different of those of other goods and services, due to the lack of information...

The integration of marketing in the field of health care, starting with the 50’s, was accompanied by a series of controversies generated by the ethical and moral aspects that this type of services imply, as well as by the difficulty in determining exactly the demand, the unequal access to...