The nature of the effect of media advertising on brand choice is investigated in two product categories in analyses that combine household scanner panel data with media exposure information. Alternative model specifications are tested in which advertising is assumed to directly affect brand...

In this paper, we propose a multivariate time series model for over-dispersed discrete data to explore the market structure based on sales count dynamics. We first discuss the microstructure to show that over-dispersion is inherent in the modeling of market structure based on sales count...

In market share analysis, it is well recognized that we have often inadmissible predicted marketshare, which means that some of predictors take the values outside the range [0, 1] and the totalsum of predicted shares is not always one, so called logical inconsistency. In this article, basedon...

In market share analysis, it is well recognized that we have often inadmissible predicted marketshare, which means that some of predictors take the values outside the range [0, 1] and the totalsum of predicted shares is not always one, so called logical inconsistency. In this article, basedon...