Similar Search Results

Ethnographic videography and filmmaking for consumer research

Veer, Ekant - In: The Routledge companion to visual organization, (pp. 214-226). 2014

Persistent link: https://www.econbiz.de/10009792919

Virtually "secret" lives in "hidden" communities

Veer, Ekant - In: The Routledge companion to digital consumption, (pp. 148-158). 2013

Persistent link: https://www.econbiz.de/10009690739

Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers

Veer, Ekant - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 195-206

Persistent link: https://www.econbiz.de/10009733419

You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments

Martin, Brett - In: Journal of strategic marketing 26 (2018) 5, pp. 417-426

Persistent link: https://www.econbiz.de/10011903373

Innovation and business performance of SMEs: the case of Dubai

Al-Ansari, Yahya; Pervan, Simon; Xu, Jun - In: Education, Business and Society: Contemporary Middle … 6 (2013) 3/4, pp. 162-180

Purpose – The study aims to explore the innovative characteristics of small- and medium-sized enterprises (SMEs) and the link between their innovation and business performance in the emerging Dubai market in the United Arab Emirates. Design/methodology/approach – Using data from 200 SMEs,...

Persistent link: https://www.econbiz.de/10014714867

Examining corporate social responsibility awareness : An unaided recall measure

Rayne, Daniel; Pervan, Simon; McDonald, Heath; Leckie, … - In: Journal of Consumer Behaviour 20 (2021) 5, pp. 1129-1139

Persistent link: https://www.econbiz.de/10012535046

Strategic brand management

Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10009005606

The potential of marketing communications to protect social workers in times of crisis

Pervan, Simon; Rayne, Daniel; Bove, Liliana - In: Journal of strategic marketing 30 (2022) 7, pp. 652-666

Persistent link: https://www.econbiz.de/10013492879

Celtic marketing : assessing the authenticity of a never ending story

McAuley, Andrew; Pervan, Simon - In: Journal of consumer behaviour : an international … 13 (2014) 1, pp. 81-87

Persistent link: https://www.econbiz.de/10010255525

Religion and education : recent evidence from the United States

Kortt, Michael A.; Dollery, Brian; Pervan, Simon - In: Applied economics letters 19 (2012) 10/12, pp. 1175-1178

Persistent link: https://www.econbiz.de/10009656828

1
2
3
4
5
6
7
8
Next
Last