The singular value decomposition and its interpretation as a linear biplot has proved to be a powerful tool for analysing many forms of multivariate data. Here we adapt biplot methodology to the specific case of compositional data consisting of positive vectors each of which is constrained to...

In order to interpret the biplot it is necessary to know which points – usually variables – are the ones that are important contributors to the solution, and this information is available separately as part of the biplot’s numerical results. We propose a new scaling of the display, called...

Perceptual maps have been used for decades by market researchers to illuminate them about the similarity between brands in terms of a set of attributes, to position consumers relative to brands in terms of their preferences, or to study how demographic and psychometric variables relate to...

The use of simple and multiple correspondence analysis is well-established in social science research for understanding relationships between two or more categorical variables. By contrast, canonical correspondence analysis, which is a correspondence analysis with linear restrictions on the...

Correspondence analysis has found extensive use in ecology, archeology, linguistics and the social sciences as a method for visualizing the patterns of association in a table of frequencies or nonnegative ratio-scale data. Inherent to the method is the expression of the data in each row or each...

In the analysis of multivariate categorical data, typically the analysis of questionnaire data, it is often advantageous, for substantive and technical reasons, to analyse a subset of response categories. In multiple correspondence analysis, where each category is coded as a column of an...

A biplot, which is the multivariate generalization of the two-variable scatterplot, can be used to visualize the results of many multivariate techniques, especially those that are based on the singular value decomposition. We consider data sets consisting of continuous-scale measurements, their...

The generalization of simple (two-variable) correspondence analysis to more than two categorical variables, commonly referred to as multiple correspondence analysis, is neither obvious nor well-defined. We present two alternative ways of generalizing correspondence analysis, one based on the...

It is shown how correspondence analysis may be applied to a subset of response categories from a questionnaire survey, for example the subset of undecided responses or the subset of responses for a particular category. The idea is to maintain the original relative frequencies of the categories...