Similar Search Results

The negative consequences of measurement model misspecification : a response to Aguirre-Urreta and Marakas

Jarvis, Cheryl Burke; MacKenzie, Scott B.; Podsakoff, … - In: Management information systems : mis quarterly 36 (2012) 1, pp. 139-146

Persistent link: https://www.econbiz.de/10009509652

Customer positivity and participation in services : an empirical test in a health care context

Gallan, Andrew S.; Jarvis, Cheryl Burke; Brown, Stephen … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 338-356

Persistent link: https://www.econbiz.de/10009747843

Leveraging customers' multiple identities : identity synergy as a driver of organizational identification

Fombelle, Paul W.; Jarvis, Cheryl Burke; Ward, James C.; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 587-604

Persistent link: https://www.econbiz.de/10009566393

Reaching the breaking point : a dynamic process theory of business-to-business customer defection

Hollmann, Thomas; Jarvis, Cheryl Burke; Bitner, Mary Jo - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 257-278

Persistent link: https://www.econbiz.de/10010504684

Service transformation : how can it be achieved?

Kandampully, Jay; Bilgihan, Anil; Bujisic, Milos; … - In: Journal of business research : JBR 136 (2021), pp. 219-228

Persistent link: https://www.econbiz.de/10012663292

Consumers and their celebrity brands : how personal narratives set the stage for attachment

Eng, Bennie; Jarvis, Cheryl Burke - In: Journal of Product & Brand Management 29 (2020) 6, pp. 831-847

Purpose: This paper aims to demonstrate how consumer attachment to celebrity brands is driven by perceived narratives about the celebrity’s persona, which triggers communal (i.e. altruistic) relationship norms. The research investigates the differential role of narratives about celebrities’...

Persistent link: https://www.econbiz.de/10012278851

Positive psychological capacities : the mystery ingredient in successful service recoveries?

Azab, Carol; Clark, Terry; Jarvis, Cheryl Burke - In: Journal of Services Marketing 32 (2018) 7, pp. 897-912

Purpose: This paper aims to explore the influence of frontline employees’ (FLEs’) positive psychological capacities (PPCs) (optimism, hope, resilience and self-efficacy) on service recovery. Design/methodology/approach: A model of FLE PPCs is tested using two studies: a field study (Nretail...

Persistent link: https://www.econbiz.de/10012077241

Frontline employee motivation to participate in service innovation implementation

Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 219-239

Persistent link: https://www.econbiz.de/10003980624

The role of customer gratitude in relationship marketing

Palmatier, Robert W.; Jarvis, Cheryl Burke; Bechkoff, … - In: Journal of marketing 73 (2009) 5, pp. 1-18

Persistent link: https://www.econbiz.de/10003875373

Leveraging brand equity to attract human capital

DelVecchio, Devon; Jarvis, Cheryl Burke; Klink, Richard R. - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 149-164

Persistent link: https://www.econbiz.de/10003508092