One of the most important developments in banking is the increased emphasis on marketing a wide array of financial services. This emphasis has led to the adoption of the product management system in one form or another by many large, full‐service commercial banks. The transition to a product...

The use of unilateral pricing policy (UPP), in which the manufacturer sets the common retail price for all retailers, is increasingly popular in the United States as a result of recent legal developments. This paper develops an analytical framework to model UPP in multichannel markets. The...

Over the last century, many firms have primarily relied on their internal laboratories as the main source for Ramp;D. The output from this Ramp;D helped to increase profits and organic growth through the development of new products and processes. However, the increased mobility and availability...

Purpose – The purpose of this paper is to examine how cultural differences affect the perception of a brand. Design/methodology/approach – A study was carried out in six countries among different involvement groups. The study uses Hofstede's cultural dimensions and Aaker's brand personality...

Purpose – Relatively scant attention thus far has been accorded in the marketing literature to the examination and explanation of return behaviour of consumers, especially within the mail order industry. The issues examined here consist of the nature and influence of such factors as “buying...

Focuses on consumer evaluations of store preference when presented with promotional deals that are equivalent on a unit‐cost basis and/or are equivalent on a total cost basis but are worded differently. An experimental design setting is used to examine the effect of three deal frames: one,...