Purpose – The paper examines the building of a new business network by women apparel retailers operating in small Midwest US communities to better understand the network development process and the contributions to small business marketing strategy. Design/methodology/approach – Work draws...

Outsourcing of operations from large businesses to small business suppliers has become a prominent feature of the new global economy. This paper compares the perceived success and work satisfaction of small businesses that supply goods and services to other businesses compared with other small...