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Recent years have witnessed a surge of interest in the notion of capabilities as an important source of competitive advantage. This recognition has, in turn, placed emphasis on the question of where and how these capabilities emerge and how they influence firm performance. The present paper is...
Persistent link: https://www.econbiz.de/10009476530
This article provides an assessment of the causal effect of customer relationship management (CRM) applications on one-to-one marketing effectiveness. We use a potential outcomes based propensity score approach to assess this causal effect. We find that firms using CRM systems have greater...
Persistent link: https://www.econbiz.de/10014197947
Information technology (IT) plays a vital role in customer relationship management (CRM), because CRM processes include the collection and analysis of customer information, firms use technology tools to interact with customers, and IT created the conditions under which firms can offshore CRM...
Persistent link: https://www.econbiz.de/10014224580
Despite the increasing use of onshore and offshore business process outsourcing (BPO), a comprehensive literature review [Lacity et al. 2011] finds there has been limited empirical research on BPO outcomes. This paper responds to the call for research by developing and testing a conceptual model...
Persistent link: https://www.econbiz.de/10014105935
This paper studies the influence of supply-side and demand-side factors on the compensation of information technology (IT) professionals and considers the human capital and institutional explanations. We focus on returns to an MBA and the IT-related experience of IT professionals and use the...
Persistent link: https://www.econbiz.de/10014027088
The starting point for this paper is the general paucity of research on the demand-side of custom software development. As an initial step, we derive and estimate a Hedonic Pricing model using a sample of 160 projects executed by a large software solutions vendor based in India. Our results...
Persistent link: https://www.econbiz.de/10014029077
Recent years have witnessed a surge of interest in the notion of capabilities as an important source of competitive advantage. This recognition has, in turn, placed emphasis on the question of where and how these capabilities emerge and how they influence firm performance. The present paper is...
Persistent link: https://www.econbiz.de/10014029253
Persistent link: https://www.econbiz.de/10009745388