The relationship between export marketing strategies and export performance is examined in Korea under the strategy‐environmental co‐alignment theoretical perspective put forth previously. A sample of managing directors of electronics exporters in Korea is used to test the hypotheses....

Purpose – The purpose of this paper is to develop and test a theoretical model to examine how exchange climate attributes and contextual factors between two parent firms in an international joint venture (IJV) affect tacit knowledge transfer. The authors investigate how this tacit knowledge,...

Prior findings on consumer and organisational innovativeness are extended to the international setting to identify determinants of ational innovativeness. The stepwise regression analysis finds that ational innovativeness can be explained by four variables: GNP per capita, literacy rate, the...

Purpose – We perform an empirical analysis of the effects of global consumer culture positioning (GCCP) in TV advertisements on consumer's brand evaluations (perceived quality, perceived price, and brand prestige) and attitude toward brand. Also, we analyze the moderating roles of consumer...

Intro -- Contents -- Preface -- Challenge and response: North American firms in East Asia -- Persistent adaptability as survival strategy for MNCs in emerging markets: The case of Nortel Networks in China -- Establishing a successful joint venture: Moore Business Forms in Japan -- Employee...