Purpose – This research aims to study how buyers' budget constraints influence buyers' perceptions of discounts presented in a dollars‐off versus percentage‐off format. A comparison of perceptions of discount format under budget constraints is missing from the past literature. The current...

Purpose – The purpose of this article is to explore the possible negative asymmetric effects in the impact of service quality on the satisfaction and retention of different customer segments in a professional business services context. Negative asymmetry means that a lower than average service...

International development agencies claim that commercial applications of information and communication technology (ICT) have great potential to accelerate economic growth in developing nations. This paper investigates this idea and proposes that the Internet expands the potential of marketing...

Purpose – The purpose of this study is to assist practitioners in improving the benefits they receive from trade shows. This study seeks to investigate the behaviour of resource commitment of exhibiting firms and its relationships with market orientation and exhibition performance....

Purpose – This research proposes to examine how the retirement experience in the USA is cultivated via the appraisal process and reflected in post‐retirement lifestyle postures and consumption changes. Design/methodology/approach – A sample of 298 recent retirees were surveyed to test...