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Advertising and the mind of the sonsumer : what works, what doesn't, and why

Sutherland, Max - 2008 - Rev, 3. Internat. ed.

Persistent link: https://www.econbiz.de/10004950660

Advertising and the mind of the consumer : what works, what doesn't, and why

Sutherland, Max - 2020 - Revised 3rd international edition

Persistent link: https://www.econbiz.de/10012432662

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max - 2008 - Revised 3rd international edition.

Figures and tables, Acknowledgments, About the author, PART A: WHY ADVERTISING HAS REMAINED A MYSTERY FOR SO LONG, Introduction, 1: Infuencing people: myths and mechanisms, 2: Image and reality: seeing things in different ways, 3: Subliminal advertising: the biggest myth of all, 4: Conformity:...

Persistent link: https://www.econbiz.de/10015069108

Advertising and the mind of the consumer : what works, what doesn't and why

Sutherland, Max; Sylvester, Alice K. - 2000 - 2. ed.

Persistent link: https://www.econbiz.de/10004604855