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Grewal, Rajdeep
108
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74
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24
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16
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13
DeSarbo, Wayne
10
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9
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7
Chandrashekaran, Murali
7
Hada, Mahima
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Sridhar, Shrihari
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6
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6
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4
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Sun, Qi
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Albuquerque, Paulo
3
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8
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Consumer psychology in a social media world
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Cracking the code : leveraging consumer psychology to drive profitability
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ECONIS (ZBW)
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2
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2
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Estimating contagion on the Internet : evidence from the diffusion of digital/information products
Chandrashekaran, Murali
;
Grewal, Rajdeep
;
Mehta, Raj
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003958493
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2
Virtual interorganizational relationships in business-to-business electronic markets : heterogeneity in the effects of organizational interdependence on relational outcomes
Mallapragada, Girish
;
Grewal, Rajdeep
;
Mehta, Raj
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 610-628
Persistent link: https://www.econbiz.de/10011340268
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3
The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay
;
Grewal, Rajdeep
;
Rangaswamy, Arvind
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
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4
A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.
;
Mehta, Raj
-
1994
Persistent link: https://www.econbiz.de/10000905508
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5
An exploratory study of US and Japan export patterns in industrializing Asian countries
Gardner, James
- In:
Journal of Asian business
9
(
1993
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10001172874
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6
Consumer behavior and managerial decision making
Kardes, Frank R.
-
1999
Persistent link: https://www.econbiz.de/10004378210
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7
Consumer behavior and managerial decision making
Kardes, Frank R.
-
2002
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004846597
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8
Effects of initial product judgments on subsequent memory-based judgments
Kardes, Frank R.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10001018882
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9
Spontaneous inference processes in advertising : the effects of conclusion omission and involvement on persuasion
Kardes, Frank R.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10001063616
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10
Consumer behavior and managerial decision making
Kardes, Frank R.
-
2002
-
2. ed
Persistent link: https://www.econbiz.de/10001820142
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