Previous applications of the matching law to the analysis of consumer brand choice have shown that the amount of money spent purchasing a favorite brand tends to match the quantity bought of the favorite brand divided by the quantity bought of all other brands. Although these results suggest...

Contends that the majority of industrial innovations are of the continuous or dynamically continuous type. Discusses developments of new products, which mostly have their origins in something approaching that which is a substitute for something already marketed. Highlights such developments as...

Introduction The scope and popularity of academic research into organisational buying behaviour have increased immensely during the last decade as university business schools and departments of marketing have sought to enhance the effectiveness of companies' industrial marketing programmes. Most...