The recent development of cold-hardy and disease-resistant grape cultivars have enabled rapid expansion of the wine industry in northern states in the United States. As the nascent enterprises seek sustainable profitability, it is important to understand what factors are making the industry...

Purpose – The purpose of this paper is threefold: measure the differences in importance of cultural values between Turkish hosts and European guests; measure perceived cultural difference (distance) to see if importance of cultural values are commensurate with cultural distance perception; and...