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1
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
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2
Individualized hybrid models for conjoint analysis
Green, Paul E.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
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3
A consumer-based approach to designing product line extensions
Green, Paul E.
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10001046014
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A hybrid conjoint model for price-demand estimation
Green, Paul E.
- In:
European journal of operational research : EJOR
1
(
1990
),
pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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6
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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7
Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
-
2009
Persistent link: https://www.econbiz.de/10003794516
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8
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
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9
Thirty years of conjoint analysis: reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 117-139)
.
2004
Persistent link: https://www.econbiz.de/10003243563
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10
Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 169-199)
.
2004
Persistent link: https://www.econbiz.de/10003243607
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