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Understanding how graphic pictorial warnings work on cigarette packaging

Kees, Jeremy; Burton, Scot; Andrews, J. Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 265-276

Persistent link: https://www.econbiz.de/10008759834

How confusion impacts product labeling perceptions

Fitzgerald, M. Paula; Russo Donovan, Karen; Kees, Jeremy; … - In: Journal of Consumer Marketing 36 (2019) 2, pp. 306-316

Purpose: Consumer confusion is an often discussed, but seldom investigated, construct central to marketing. This study aims to conceptualize consumer confusion as an intellectual emotion with cognitive and emotional components, and examine it in the context of qualified health claims and...

Persistent link: https://www.econbiz.de/10012073676

Sound disclosures : assessing when a disclosure is worthwhile

Kozup, John; Taylor, Charles Robert; Capella, Michael L.; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322

Persistent link: https://www.econbiz.de/10009679192

Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions

Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691

Persistent link: https://www.econbiz.de/10003748355

What am I drinking? : the effects of serving facts information on alcohol beverage containers

Bui, My; Burton, Scot; Howlett, Elizabeth; Kozup, John - In: Journal of consumer affairs : official publication of … 42 (2008) 1, pp. 81-99

Persistent link: https://www.econbiz.de/10003751251

How modification of nutrition fact panel influences consumers at risk for heart disease : the case of trans fat

Howlett, Elizabeth; Burton, Scot; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 83-97

Persistent link: https://www.econbiz.de/10003717438

Response satisficing and data quality in marketing : measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings

Berry, Christopher; Kees, Jeremy; Burton, Scot - In: Journal of marketing theory and practice : JMTP 33 (2025) 1, pp. 11-28

Persistent link: https://www.econbiz.de/10015191605

The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns

Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50

Persistent link: https://www.econbiz.de/10003986800

Is simpler always better? : consumer evaluations of front-of-package nutrition symbols

Andrews, J. Craig; Burton, Scot; Kees, Jeremy - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 175-190

Persistent link: https://www.econbiz.de/10009405016

Flies in the ointment? : addressing potential impediments to population-based health benefits of restaurant menu labeling initiatives

Burton, Scot; Kees, Jeremy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 232-239

Persistent link: https://www.econbiz.de/10009679208

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