Purpose – This paper aims to analyse the role of market orientation in the internationalisation of small software firms. Design/methodology/approach – The study combines qualitative case studies with quantitative data from the firms in question. Findings – Market orientation in the...

Purpose – This study analyzes international new ventures (INVs) by means of the classification developed by Oviatt and McDougall (1994): global start-ups (GSUs) are compared with other types of INVs. Design/methodology/approach – The empirical data for the study were collected via a...

Purpose – This paper addresses the strategic orientations (entrepreneurial orientation, learning orientation, and market orientation) of rapidly internationalizing small software companies. Design/methodology/approach – The empirical analysis is based on an intensive investigation of ten...