Widespread e-commerce activity on the Internet has led to new opportunities to collect vast amounts of micro-level market and non-market data. In this paper we share our experiences in collecting, validating, storing and analyzing large Internet based data sets in the area of online auctions,...

Despite the growing popularity of online referral programs, little is known about the theoretical foundations that drive the key actions associated with successful referrals. In this paper, we study which type of referral reward structure is most effective in maximizing word-of-mouth by...