Purpose: The purpose of this paper is to investigate the manners in which the employee and consumer identities interact to shape individuals perceptions of corporate reputations in well-established market economies (Australia and Italy) and transition countries (Bulgaria and Russia)....

Purpose – The purpose of this paper is to discuss how foreign firms can successfully use an innovative marketing communication strategy based on the notion of corporate patriotic appeal to better promote their activities within the countries they operate. Design/methodology/approach – This...

Purpose – The aim of this paper is to develop an effective measure of corporate reputation when stakeholders are faced with different decision situations. Design/methodology/approach – The study research question was addressed using survey data from 500 respondents involved in four decision...