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Enhancement of product development capabilities of OEM suppliers : inter- and intra-organisational learning

Huang, Yen-tsung; Chu, Wenyi - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 147-158

Persistent link: https://www.econbiz.de/10003943180

Learning from cooperative inter-organizational relationships : the case of international joint venture

Huang, Yen-Tsung - In: The journal of business & industrial marketing 25 (2010) 6, pp. 454-467

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Are group-affiliated firms really more profitable than nonaffiliated?

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The influence of family ownership on SME performance : evidence from public firms in Taiwan

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Family ownership and firm performance : influence of family management, family control, and firm size

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Antecedents and consequences of brand-oriented companies

Huang, Yen-Tsung; Tsai, Ya-Ting - In: European Journal of Marketing 47 (2013) 11/12, pp. 2020-2041

Purpose – Building a strong brand is an important way to build a competitive advantage in the marketplace. Brand-oriented companies regard their brands as strategic resources, and they create value and increase competitiveness by building a strong brand. However, studies on how companies...

Persistent link: https://www.econbiz.de/10014724033