Similar Search Results

Low socioeconomic class and consumer complexity expectations for new product technology

Trujillo, Carlos A.; Barrios, Andrés; Camacho, Sonia M.; … - In: Journal of business research : JBR 63 (2010) 6, pp. 538-547

Persistent link: https://www.econbiz.de/10003982072

Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice

Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985

Persistent link: https://www.econbiz.de/10003732092

What social enterprises can learn from the freemium business model

Layrisse, Francisco; Reficco, Ezequiel; Barrios, Andrés - In: Academia Revista Latinoamericana de Administración 34 (2020) 1, pp. 165-181

Purpose: The purpose of this study is to identify how the value dynamics of the freemium business model (BM) play out in a social enterprise. Design/methodology/approach: We draw on a multiple case study of two social enterprises –one nonprofit (Aravind Eyecare) in Asia and one for-profit in...

Persistent link: https://www.econbiz.de/10012411074

"Your life when you've got everything is different" : forced transformations and consumption practices

Barrios, Andrés; Piacentini, Maria; Salciuviene, Laura - 2012

Persistent link: https://www.econbiz.de/10009768165

The contextual value of social capital for subsistence entrepreneur mobility

Barrios, Andrés; Blocker, Christopher P. - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 2, pp. 272-286

Persistent link: https://www.econbiz.de/10011414212

The transformative value of a service experience

Blocker, Christopher P.; Barrios, Andrés - In: Journal of service research : JSR 18 (2015) 3, pp. 265-283

Persistent link: https://www.econbiz.de/10011336512

Marketing as a means to transformative social conflict resolution : lessons from transitioning war economies and the Colombian coffee marketing system

Barrios, Andrés; Valck, Kristine de; Shultz, Clifford J.; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 185-197

Persistent link: https://www.econbiz.de/10011618666

Getting the sustainability message across : an endorsed Colombian environmental cinematographic strategy

Barrios, Andrés; Wilson, Bradley; Arias, Claudia - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 910-927

Persistent link: https://www.econbiz.de/10011859144

The global refugee crisis : pathway for a more humanitarian solution

Shultz, Clifford J.; Barrios, Andrés; Krasnikov, … - In: Journal of macromarketing 40 (2020) 1, pp. 128-143

Persistent link: https://www.econbiz.de/10012159172

Valuing less and guarding more : consumption stewardship in restricted contexts

Barrios, Andrés; Blocker, Christopher P.; Upadhyaya, Shikha - In: International journal of consumer studies 47 (2023) 1, pp. 216-231

Persistent link: https://www.econbiz.de/10014248819