Purpose – Companies involved in collaborative channel relationships aim at creating in sum a higher value than each channel partner could achieve on its own. There is relatively little empirical insight into what determines the sharing of the “value pie”. Therefore this paper aims to...

Purpose – This study aims to investigate the effects of perceived tangible and intangible resource inequity and the moderating effect of long‐term orientation on future collaboration. Design/methodology/approach – Outcome and moderating measures were developed using structural equation...