Purpose – The purpose of the paper is to discuss whether or not an acquisition changes the network identity of an acquired firm and, if so, how. This study aims to bring new insights to the corporate marketing field, as it examines corporate identity in the context of how a company is...

Through empirical investigations into university spin-ofs (USOs), we discovered innovativeness benefts derived from maintaining both academia and business partners at a distance. Distance should not be misconstrued as isolation; rather, it emphasises specifc attributes where partners are...

Industry standards affect the diffusion and adoption of new technology and the competitiveness of individual players but their development is not under the direct control of individual actors. Examines the role and importance of personal networks in the development of industry standards on the...